Press Release Summary: Exterity opens office in Dubai and appoints Asad Haque to grow presence in Gulf and Middle East region
Press Release Body: Edinburgh,14th February, 2008: Exterity, www.exterity.co.uk a network IPTV equipment manufacturer, has expanded its global presence with the opening of a sales office in Dubai. The Scottish-headquartered company with offices in Edinburgh and London has appointed Asad Haque as Sales Manager for the Gulf and Middle East regions.
Asad will work closely with Exterity's current partners in the region by providing them with additional sales and marketing support. He will also be responsible for identifying and managing new & specialized resellers and will work with them to win business in the hospitality, education and enterprise arenas, in Gulf and Middle Eastern countries.
Asad brings nearly 20 years of sales and marketing experience to Exterity. Asad was responsible for regional marketing, driving sales and appointing channel partners, VARs, across the entire Middle East region for various world-class technology companies. He has held senior sales positions at Hewlett Packard, Xerox, Samsung Electronics.and has launched & worked with Internet Security specialists' SafeNet & SonicWall - both based at Dubai Internet City,
"Exterity has been working with a number of resellers in the Middle East for the past three years, but as demand steadily rises in the region for our products, we wanted to give our partners access to on the ground support," commented Colin Farquhar, CEO, Exterity. "Asad has the experience, contacts and understanding of the market to help capitalise on the booming economy in the Middle East."
"Organisations across the Middle East are dedicated to making the most of IP and the area is set to become a high-tech centre," commented Asad. "Exterity has the products and expertise to take advantage of this and is poised to take the leadership position for network IPTV in the region."
Existing Exterity customers in the UK include Reuters, QVC, Matthew Boulton College and SAB Miller, who are all benefiting from the cost-effective alternative to a coaxial system.
Notes to Editors: About Exterity Exterity Limited was formed in 2001 to create products to deliver broadcast quality digital video over IP networks within buildings. Exterity's products represent a significant advance over the co-axial cable systems in common use today but are viable for deployment in large-scale video distribution systems. Exterity's core technology, in-socketT, allows display appliances, such as televisions, to be connected directly to wall-mounted iSockets to get direct and easy access to all available digital media and services. Exterity is based in Edinburgh, Scotland.
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